The Shins: The Rifle’s Spiral on Nowness.com.
The Shins: The Rifle’s Spiral
Director Jamie Caliri Conjures Up an Animation for the Indie Rockers
Three sinister gentlemen, a magician and an enormous rabbit populate the fantastical landscape of Emmy-winning director Jamie Caliri’s video for “The Rifle’s Spiral,” a new track by Portland-based indie rock heavyweights The Shins. Sketching the short’s narrative from any lyrics that grabbed his attention, Caliri had free rein to let his imagination run wild, resulting in a surreal stop-motion animation. “I have always loved Edward Gorey’s illustration work and his influence is apparent throughout the video,” says Caliri. “Also, seeing Martin Scorsese’s Hugo three times subconsciously veered my thoughts onto the magic theme.”
Enthusing about the current renaissance in music videos after also making a 3D version of the film exclusively for the Nintendo 3DS, Caliri observes: “It's now more like the years before MTV, when music videos did not have a formula. You can be expressive and idiosyncratic.”